LVMH Keeps Digital Carbon Emissions in Check | Equinix Case Study customer story
Planning for the emissions digital growth brings
Digital accounted for only a small share of Louis Vuitton's carbon emissions, but that share was expected to grow significantly as digital transformation accelerated across the business. Getting ahead of that growth, rather than reacting to it later, became central to how Louis Vuitton chose its technology partners.
Within Louis Vuitton, digital represents 1% of our carbon emission, and we foresee it may raise up to 7%, which is why we are focusing on this topic and trying to reduce as much as possible. The choice of Equinix is already one step forward towards our goal of reducing our carbon footprint.
Daniel Roux CTO, Louis Vuitton
The hidden growth in digital emissions
Digital represented a small but fast-growing share of Louis Vuitton's carbon footprint, with the potential to climb from around 1% to as much as 7% of total emissions. At the same time, Louis Vuitton and companies like it faced the broader challenge of driving digital transformation without compromising the reliability their business depended on.
Equinix provided Louis Vuitton with 100% renewable energy coverage, data Louis Vuitton could build directly into its own sustainability reporting and commitments. Equinix has committed to sourcing renewable energy to cover its global operations and provides customers with the underlying energy usage data needed to report accurately against their own environmental targets. Alongside the sustainability benefit, the partnership gave Louis Vuitton the balance of performance, security and innovation it needed from its underlying infrastructure.
AI that works quietly in the background
Louis Vuitton used AI for product recommendations and to anticipate client needs, built on infrastructure designed to be reliable and strong enough to support it. The goal was for that technology to remain invisible, delivering a better experience without ever drawing attention to the systems behind it.
By partnering with Equinix, Louis Vuitton took a concrete step toward controlling the growth of its digital carbon emissions, backed by 100% renewable energy it could report against its own sustainability commitments. That foundation also supported Louis Vuitton's use of AI in the customer experience, guided by a simple internal principle: measure to act, act to reduce.
A foundation that scales with digital demand
Louis Vuitton now has the energy usage data it needs to report against its own sustainability commitments, on infrastructure that holds up on performance, security and innovation as digital demand grows. If your digital footprint is set to grow the same way, Equinix can help you plan for it now rather than react to it later.
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